Companies are increasingly looking to web analytics as a tool for clearly defining the ROI of their online marketing campaigns.
At a recent chapter meeting for the Charlotte AMA, I led a discussion of how marketers can use web analytics data to make informed media decisions and improve ROI across online and offline marketing initiatives.
The presentation, available below, outlined best-of-breed web analytics platforms currently in use throughout the industry, along with key metrics that help clients make informed marketing decisions.
Your presentation is not working correctly. Thought you might want to know. This is an impressive company on the move. Good luck, Jim