Everywhere I turn the buzz is Social Networking or Social Media. Our clients, prospects, and partners are telling us they are or going to do it and want to know how we can help lead their initiatives.
How can you measure Social Media? As we help our clients focus on achieving measurable online objectives and goals, we as online marketers want to ensure that any tactic we employ or test aligns and contributes to meeting goals. The challenge is that the web analytic standards that we normally use to track campaign performance are different from how we measure Social Media marketing.
Metrics that are more important when measuring social media marketing include:
- RSS subscribers
- Email newsletter subscribers
- Activity of comments added to your blog - BTW, would you please leave a comment?
- Monitoring blogs and forums that reference you
- Monitoring referring links
- Measuing brand saturation
- Monitoring engagement of visitors
Learning to measure Social Media is extremely important. As Social Media continues to mature, it’s important for marketers to be in the know and include Social Media Marketing in the mix.
The ASK as I end my post with today is will you take a minute to leave your comments? Is Social Media on your radar? Are you already employing it? Do you know how to measure social media?
Thanks for the article on Social Bookmarking! Very informative… and timely! Keep them coming.